Create your profile
Add your name or stable, your contact preferences, and the languages you speak.
For sellers
Everything you need to advertise a horse, in one calm place
A structured listing, a seller or stable profile, and direct messages with interested buyers — across nine European markets.
Start free. Equihorn is an advertising platform — we don't take a commission on your sale.
Fair by design
Does paying decide what buyers see?
No. Our algorithm ranks by the listing's quality and how up to date it is. A complete free listing ranks above a paid but incomplete one.
How the algorithm worksHow it works
Three steps to a live listing
Describe your horse
Pedigree, discipline, height, health and price — a structured form guides you through it.
Talk to buyers
Interested buyers message you directly. You decide who gets your phone number.
The listing
A horse profile that answers buyers' questions
The listing form covers what a serious buyer checks before they travel — so you field fewer repetitive questions.
- Breed, studbook and registration number
- Pedigree across generations
- Discipline, level and temperament
- Height in hands or centimetres, by market
- Microchip, UELN and passport
- Price in your currency, with a euro estimate
- AI description assistance
Your profile
A profile that builds trust before the first message
Show who you are. A personal or stable profile gathers your listings, photos, links and the languages you speak in one place.
- Personal profile or seller profile (stable)
- Profile photo, description and website
- Social links and contact details
- Languages you communicate in
- A public page buyers and search engines can find
Messages
Direct conversations, without the spam
Buyers contact you only after signing in, which keeps out throwaway enquiries. Your phone number stays hidden until you choose to share it.
- A shared inbox for every horse
- Contact only from signed-in buyers
- Phone number revealed on your terms
- Reply in the buyer's language
Insights
See how each horse is doing
Views and interested buyers per listing, so you know which horses are getting attention and which need a better photo or price.
- Views over time
- Number of interested buyers
- A per-horse breakdown
Available on Pro and Elite.
Visibility
Give a horse more reach when it matters
Optional paid boosts lift a single listing higher or mark it as featured for a set number of days. Always clearly labelled as paid placement.
- Highlight and top-slot placement
- Refresh to the top of the feed
- Extend a listing's validity
Paid placement, priced per boost and shown with a clear label.
See how boosts work
The dossier
A polished PDF card for every horse
Generate a clean, three-page dossier — cover, full description, pedigree and a QR code back to the listing. Send it to a serious buyer or print it for a viewing.
- Three-page A4, ready to send or print
- Cover with photo, price and key facts
- Pedigree across generations
- A QR code linking back to the live listing
Part of Elite
Promotion
Share-ready graphics for Instagram and Facebook
Turn a listing photo into a set of social graphics — sized for Instagram and Facebook, with the horse's name and price in the Equihorn frame.
- Instagram post, Instagram story and Facebook post formats
- Three styles: editorial, minimal and poster
- Photo, name and price added automatically
- Download the full set as one ZIP
Part of Elite
Fair by design
Built around honest listings
Transparent pricing
Every paid feature shows its price, what it does and how long it lasts.
Clear identities
Verified sellers and stables are marked, so buyers can see who they're dealing with.
Nine markets
Your listing is available across nine European languages and markets.
Prices in euros too
Local prices are shown with a daily euro estimate, so cross-border buyers can compare.
Plans
Start free, upgrade when you grow
List your first horses at no cost. Move to Pro or Elite when you need more listings, photos and insights.
Why Equihorn
A human-run project for people around horses
Equihorn is built and run by one person who cares about horses, families and good software. It's a paid project because running it well takes time and resources — not a faceless catalogue.
Read our storyReady to list your first horse?
Create a free account and publish your first listing in minutes.