Quality sets the order
Ranking follows how complete and up to date a listing is — photos, a real description, pedigree, price and location. A thorough listing climbs on its own.
Fair by design
How our algorithm ranks listings
The order is set by the listing itself, not by who pays. A complete free listing ranks above a paid but incomplete one.
The principles
Four rules behind the algorithm
A paid plan doesn't decide the order
A subscription gives a small edge only between listings of similar quality. It never lifts a weaker listing above a better one — quality wins.
Paid promotion is separate and always labelled
Spotlight and Featured are a paid layer with a clear label. They don't touch the regular, quality-based order.
Real interest counts
When buyers save a horse or message you, the listing rises a little. Genuine interest is part of the signal — not a paid slot.
In your hands
What makes a strong listing
Everything that lifts a listing is in your hands — on any plan, including free.
- Add several clear photos from different angles
- Write a full description in more than one language
- Fill in pedigree, discipline and level
- Set a price, even as a range or negotiable
- Add the horse's location
- Keep it up to date — refresh the listing when details change
Why Equihorn
A human-run project for people around horses
Equihorn is built and run by one person who cares about horses, families and good software. It's a paid project because running it well takes time and resources — not a faceless catalogue.
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