Quality sets the order
Ranking follows how complete and up to date a listing is — photos, a real description, pedigree, price and location. A thorough listing climbs on its own.
Fair by design
How our algorithm ranks listings
Quality, freshness, buyer interest and the plan all contribute to ranking. Quality carries the most weight. Paid promotion is separate and clearly labelled.
The principles
Four rules behind the algorithm
The plan also contributes to ranking
A plan is one ranking factor; it does not guarantee a position or the quality of a horse.
Paid promotion is separate and always labelled
Spotlight and Featured are a paid layer with a clear label. They don't touch the regular, quality-based order.
Real interest counts
When buyers save a horse or message you, the listing rises a little. Genuine interest is part of the signal — not a paid slot.
In your hands
What makes a strong listing
Complete and maintain your listing on any plan, including Free.
- Add several clear photos from different angles
- Write a full description in more than one language
- Fill in pedigree, discipline and level
- Set a price, even as a range or negotiable
- Add the horse's location
- Keep it up to date — refresh the listing when details change
Why Equihorn
A human-run project for people around horses
Equihorn is built and run by one person who cares about horses, families and good software. It's a paid project because running it well takes time and resources — not a faceless catalogue.
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